Professional real estate staging can be viewed as the secret weapon for selling homes. Real estate staging can be anything from de-cluttering to rearranging the existing furnishings to completely refurnishing the entire home. Whatever degree of staging you do can make a significant difference in how quickly and for how much a home sells.
Real estate staging is not new. Brokers and realtors have always advised their clients about how to make their homes more presentable, but there is a growing recognition that good staging is an art.
Homeowners not wanting to sell their home will hire a decorator to fit their individual need and taste, whereas, sellers hire stagers try to make properties look more neutral. A home needs to be light, airy and inviting with good flow, focal points defined, proper traffic patterns and proper art/accessories placement.
Yes, marketable homes do need to be de-cluttered and de-personalized to a point. But in this process you do not want the home to become sterile. People are not just purchasing a home, they are buying a dream. They want to be inspired and envision themselves enjoying life in their potential home.
You’ve got 30 seconds to make that first impression when that buyer is going to make a decision to buy or not to buy. That first impression may mean the difference between having a quick sale and having it sit on the market.
When a realtor recommends that a homeowner hire a real estate stager, the homeowner should not be offended or feel it is a reflection on their decorating skills. Hiring a real estate stage actually can help relieve the stress and worry on the sellers in getting the home ready.
Becky Bywater is a Certified Interior Refiner and Accredited Staging Professional. Her knowledge as an Interior Redesigner enhances her ability to offer “Home Staging At Its Best.” Affordable Decorating & Staging, 863-838-1079.